'Whole Foods Market SWOT\r'

' totally Foods mart is whizz of the largest retailers of perfect food outputs in the world. The federation is thriving because of its skilful growth strategy, huge product variety, and big profits. Whole Foods Market’s guide word is â€Å"Whole Foods, Whole People, Whole Planet”, and this motto, as well as the core values, ar genuinely meaning(a) for the association’s strategy and direct practices. However, the follow does not execute the motto comp permitely due to its poor transnational operations, which is one of the biggest weaknesses of Whole Foods Market. virtuoso of the opportunities of the telephoner is the superiority in the merc go onise of risque ask for the positive products. Increase in the disputation in the market is one of the biggest threats for Whole Foods Market.Firm’s StrengthsWhole Foods Market grew from a local market to one of the largest fundamental product retailer just about the world. By 2008, Whole Foods Ma rket interlaced and owned 276 stores in the unite States and internationally. The company’s refinement strategy consists mostly of acquisitions of other companies. One of the biggest and most important acquisitions was the acquisition of mad Oats stores, which gave Whole Foods Market opportunity to operate with large scale stores and with less competition in that segment of market.The company offers a huge variety of products which includes: grocery, bakery, poultry and meat, seafood, deli, wines, cheese, and menage products. The regular average size of a Whole Foods Market store is around 45,000 to 60,000 sq ft. In the bigger stores, which size up from 60,000 to 80,000 sq ft, they offer even a bigger variety of products and catering service. Example of this would be the Austin 78,000 sq ft store which include hundreds types of cheese, beers, wines, and seafood items.Whole Foods Market’s revenue was cursorily growing since the early 1990’s with an change m agnitude of 30%, and 20% increase since category 2000. By 2007 the company recorded sales of around $6.6 billion. The revenue growth let the company to continue the expansions and acquisition of many a(prenominal) more stores. Whole Foods Market acquired 134 stores since 1991 finished 15 acquisitions.Firm’s WeaknessesWhole Foods Market has ternion stores in Canada, and six stores in the United Kingdom. The possession of such few stores internationally, the company is not adapted to arrive at the effect of economies of scale in distribution and purchasing. Because of weak operations internationally, the company’s prices atomic number 18 high, therefore lacking the company to compete with other international companies which live a larger operations scale.OpportunitiesWhole Foods Market is in a good market segment because of the rapid growth of crave for the organic products around the world. Consumers tend to behind start preferring organic products to the reg ular package products. The organic market is growing very fast every year and over around the world. Because of the increase in demand for organic products, which Whole Foods Market supplies, the company is tone ending to experience an increase in sales and revenues.ThreatsSince the market for organic products is suitable more popular and growing, there are more players involved in the market. in that location are a lot of petty companies and huge corporations who are entering the analogous market as Whole Foods Market, and almost of them could be considered a respectful threat. low-toned supermarkets that supply organic foods, specialty supermarkets and restaurants are the small adversarys. Wal-Mart on other hand is a potential strong competitor who announced in 2006 that the company is going to focus on organic segment, and is able to provide the consumers with low price organic products.Strenghts Skilful growth strategy considerable product variety Big profitsWeaknesse s low-down international operationsOpportunity Market leadership in high demand marketThreats Increase of disceptation\r\n'