Dutch Economic, Social and Technological Environments

2.1 economic Environment\n2.1.1 Economic surroundings definition\nThe providence pertains to the income, expenditures and resources that affect the cost of data track a occupation or household, such as, GDP, labor contract and unemployment pass judgment (Kerin, 2008, p74).\n\n2.1.2. Economic surroundings facts and impacts\nNetherlands is a small, wealthy avocation nation. With the social glossiness facts in Netherlands, the nation GDP is bedded 23rd at purchasing power parity. Households income is at an average out of 45,820 Euros (EUR). There are more or less 2.5% household got lowest income and with 10% graduate(prenominal)est is around 22.9% in the unscathed macrocosm (Central apprehension Agency, 2012). Therefore, sooner of targeting all the market, Australia should focus on those 22.9% high income people (3.08 billion people) to direct their merchandising activities as they have stronger purchasing power. Hence, unemployment rate in 2011 is 5.2% compared to 20 10, it decreased 0.3% (Central Intelligence Agency, 2012).\nWith this fact, the people got job in Netherlands more than before as well as the average of the income impart increase. It leave have certain pass power and for Australia business got chances to fabricate the market in Netherlands that will make the profit. Furthermore, Australia business call for to think about the high foreign exchange for the business with the 0.7107 Euros (EUR) per US dollar in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, needfully to think about the monetary value that with the high exchange to Australia dollar.\n\n2.2 hearty ending\n2.2.1 Social culture definition\nThe social forces of the environment include the demographic characteristics of the population such as ethnic group, language and its value. Changes in these forces potentiometer have a salient impact on marketing strategy (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSocial culture is incumbent for the business that develops in a foreign country. Australia ha...