Vodafone Australia (situation Analysis).

1.1 Introduction The wide awake telecommunications industry in Australia has grown rapidly. The planetary penetration rate as at February 2002 was approximately 62 per cent, which correspond more than 12 zillion expeditious customers in Australia (vodafone.com.au 2003). And concord to the Australia Telecommunications Industry Reports did by BuddeComm (2003), the operate market provide ontogeny by 6% this year and a alike harvest is predicted for 2004; this resonates the fact that mobile phone services in Australia is super competitive and stilling growing fast. This paper is written think to defy a better understanding as sound as to analysis the current situation of our selected brand: Vodafone Australia. 1.2 play along Overview Wholly possess by UK-based Vodafone Group, Vodafone Australia is the third largest mobile flattop in Australia later Telstra and Cable and Wireless Optus (Singtel). It was awarded the third Australian mobile telecommunications carrier licence in December 1992. In September 1993 the social club began providing GSM mobile telecommunication services with web coverage in Sydney, Melbourne and Canberra. By butt 1994, the mobile meshwork was extended to the cities of Brisbane, Adelaide and Perth. Vodafone Australia operates a GSM digital mobile network that covers 92 per cent of the Australian population.

Vodafones Globalstar orbiter service, launched in whitethorn 2000, offers 100 per cent geographical coverage of Australia with an integrated GSM/satellite handset. The caller offers GPRS (General Packet radio receiver Services) on the network to its customers and continues to upgrade it! s network to allow the company to deliver mobile Internet services at info transmission speeds which are signifi tail endtly faster than the existing GSM networks can deliver. In March 2001, the company bid $253.5 million to secure a issue licence of 2 GHz spectrum for the delivery of third generation (3G) mobile telephony services. Vodafone Australia has more than 2 million customers, which is... If you wish to get a full essay, order it on our website: OrderCustomPaper.com

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