Invest in Philippines; Washers & Dryers Xue, Hao Executive Summary By analyzing wash campaigning lash-up marketing situations in Philippines and Asia, coupled with focusing on macroeconomic condition in Philippines, the paper will draw the mop up whether or not GE should confide $100 one thousand million in Philippines for Washers and Dryers project. merchandise Overview Marketing Situation: Washers and Dryers section is a small portion in GEs property & Business ascendent Group and the group achieved $8.64 one thousand million sales gross in 2010 (General Electric, 2011). The planetary laundry thingummy market protect is forecasted to reach $38.503 billion in 2011 (Parker P, 2007) and the worldwide top cinque laundry appliance players are Haier, Whirlpool, Bosch, Samsung and GE (Consumer Reports, 2011). Attached map listed basic situations approximately global and Asia washers and dryers market situations. | surface area | tax tax revenue |% of Worldwide Share |Major Players (Top 5) | | |(US $ mln) | | | |Asia |12282.5 |31.9% |Haier, LG, Panasonic, Sanyo, Samsung, | |Global |34922.2 |90.
7% |Haier, Whirlpool, Bosch, Samsu! ng, GE | | | |Region |Revenue ($/mln) |% of Asia |% of worldwide | |ASEANs |1530.87 |14.49% |4.62% | | | | |...If you want to keep up a full essay, order it on our website:
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