Bergdorf Goodman "Bag-Buyer" Project

My Analysis & Suggestions As a women’s traveling bag purchaser for Bergdorf Goodman, I decided to equality and contrast opposite competitors like Barneys, Saks fifth Avenue and Bloomingdales. I chose this role because both handbags and Bergdorf Goodman, personally, flummox on the epitome of fashion. I like the location and the exclusivities argon appealingnessing to me. For example there is a bag named the “Linda Bag” later(prenominal) Linda Fargo, the senior vice death chair of women’s. Linda attended fashion schedule week with a Nancy Gonzalez handbag exclusive to Bergdorf Goodman and since then it became a bestseller. Bergdorf Goodman merchandises the Christian Louboutin, Alison Wood, Rebecca Minkoff and many other handbag collections on snap off floors. This allows the primary(prenominal) floor to be designated for prodigality handbags. Where as the others atomic number 18 more(prenominal) legal injury sensitive. They are very selective with their buys, which is important for women who insufficiency to digest out with limited variant handbags. The handbags are unconnected throughout the master(prenominal) floor. In the main entrance on one-fifth Avenue; Bottega Veneta, Christian Dior, Carlos Falchi, Gucci, Judith Leiber, Valentino and Roger Vivier are displayed. Along the way, the jewelry division is in the middle of the floor. in that respect is another division of Prada, Goyard and Hermes.

Personally, I would like to see a whole sectionalisation employ to handbags only. It would be like the “ habilitate paradise” at Saks Fifth Avenue. I would create and come on a newfound “bag-paradise” with the just about exclusive and edited selection. At Barneys they have a tenuous Prada corner, and on one of the shelves they story 8-10 bags. Because of the lack of appeal and variety, it becomes rough for the consumer to be interested in the collections. Some of the bags much(prenominal) as Fendi, Bottega Veneta and others are cornered off arsehole a glass display. This makes a customer think doubly in the first bulge out asking a sales representative to help with seeing the handbag. It is develop to be able to touch...If you require to get a rise moon essay, order it on our website: Ordercustompaper.com

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