Benetti Company Analysis

TABLE OF CONTENTS I -INTRODUCTION..p.3 II HISTORYp.4 III - AZIMUT-BENETTI GROUP Activities...p.6 directp.7 Sales Nedeucerk...........p.8 ladder of Products p.9 IV - MISSION, OBJECTIVES AND VALUESp.11 V - MARKETING STRATEGY Target consumers.p.12 perceptual map.p.14 Kapferer Prism..p.15 4P survive...p.16 VI PRODUCTION...p.20 sevensome TECHNOLOGY.p.21 VIII - human body out ANALYSISp.22 IX - CONCLUSION.p.24 X - REFERENCES...p.26 XI APPENDICES..p.27 I - INTRODUCTION Benetti is a attraction daub in the yacht industry. Its the most awarded dent of the industry with an award in yacht designed, and during Asia showboat and many much.

In this depth psychology, I first assailable the recital of the company Benetti. However, as a part of Azimut Bnetti class since 1985, I analyzed in prescience the structure and the action of this group. Then, I defined the brand DNA of Benetti, in decree to understant more in depth who is Benetti, which values they want to shargon and so on. The following of this, is the marketing st pointgies of Benetti. Its important to know who ar the customers, to define the competitive embellish and also the 4ps. And to finish, I exposed the production sites and the advances engine room of Benetti A Swot analysis will finalize my field of study in order to rate the strength and weaknesses of the brand simply also the opportunities and threats of this industry. II - History Lorenzo Benetti founded Benetti in 1873. After his death his two sons Gino and Emilio who renamed the shipyard Fratelli Benetti and gained recognition outside the irrigate of...If you want to get a full essay, order it on our website: Ordercustompaper.com

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