Boxers or Briefs

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Steiners Model

Steiners pose on programming preferences and broadcasting creams tries to show how institutionalise surface to the conclusion of what programming to show. This model goes on the assumption that broadcasters result go after the largest audience possible.

Going on the information apt(p) about this hypothetical situation, we can predict what each of the quartet stations in this trade impart show.

There are deuce-ace distinct audience preferences. The first gear groups of 1200 viewers has a first programming preference of sitcoms and a mo choice of soaps. The randomness group numbers 900 viewers and would pick cops first and soaps second. The trinity group, 500 viewers, likes soaps first and sitcoms and their second choice.

This model ranges that the audience will watch their first choice first and because the second choice, but only is their first choice is non available.

Lets say that the Federal Communications Commission licenses station A in their trade. Looking at the viewer preferences, station A would touch off to broadcast soaps. By show soaps, it would capture a market of 2600 viewers. All viewers would watch because soaps is their first choice or it is their second choice but their first is not available.

The FCC then offers a license to station B.



After examining the audience sizes, stations B also starts to show soaps. By programming to this audience, it splits the soaps market with station A and both of them have 1300 viewers.

Station B does not pick another programming because no other choice can offer more than 1300 viewers.

When the FCC offers a license to station C, things will definitely change in this market. Station C sees the biggest audience available is the sitcom market with 1200 viewers.

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